{"id":558,"date":"2017-02-22T20:03:33","date_gmt":"2017-02-22T11:03:33","guid":{"rendered":"http:\/\/shopcounter.jp\/magazine\/?p=558"},"modified":"2025-09-26T16:09:01","modified_gmt":"2025-09-26T07:09:01","slug":"point-of-sholooming","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/business-strategy\/point-of-sholooming","title":{"rendered":"\u3053\u308c\u304b\u3089\u306e\u5e97\u8217\u306e\u3042\u308a\u65b9\u3092\u5909\u3048\u308b\uff1f\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8\u3068\u306f"},"content":{"rendered":"\n<p>\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3092\u4e2d\u5fc3\u306b\u5e83\u304c\u308b \u201c\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u201d\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3084\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u306e\u767a\u9054\u306b\u3088\u3063\u3066\u3001\u5e97\u8217\u3067\u8cb7\u3046\u3088\u308a\u3082\u5b89\u3044\u91d1\u984d\u3067\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u305d\u306e\u5834\u3067\u8cb7\u308f\u305a\u306bEC\u3092\u901a\u3057\u3066\u8cfc\u5165\u3059\u308b\u4eba\u304c\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u5316\u304c\u9032\u3080\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306e\u5e97\u8217\u306e\u3042\u308a\u65b9\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/point-of-sholooming\/#%E5%B0%8F%E5%A3%B2%E5%BA%97%E8%88%97%E3%82%92%E8%84%85%E3%81%8B%E3%81%99_%E2%80%9C%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%AB%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E2%80%9D%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u5c0f\u58f2\u5e97\u8217\u3092\u8105\u304b\u3059 \u201c\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u201d\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/point-of-sholooming\/#%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%AB%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E5%8C%96%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E5%A4%89%E3%82%8F%E3%82%8A%E3%82%86%E3%81%8F%E5%AE%9F%E5%BA%97%E8%88%97%E3%81%AE%E5%BD%B9%E5%89%B2\" >\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u5316\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u3086\u304f\u5b9f\u5e97\u8217\u306e\u5f79\u5272<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/point-of-sholooming\/#%E5%90%88%E3%82%8F%E3%81%9B%E3%81%A6%E8%AA%AD%E3%81%BF%E3%81%9F%E3%81%84%E8%A8%98%E4%BA%8B\" >\u5408\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\u8a18\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/point-of-sholooming\/#%E5%87%BA%E5%BA%97%E5%A0%B4%E6%89%80%E3%82%92%E3%81%8A%E6%8E%A2%E3%81%97%E3%81%AE%E6%96%B9%E3%81%B8\" >\u51fa\u5e97\u5834\u6240\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"\u5c0f\u58f2\u5e97\u8217\u3092\u8105\u304b\u3059-\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u3068\u306f\"><span class=\"ez-toc-section\" id=\"%E5%B0%8F%E5%A3%B2%E5%BA%97%E8%88%97%E3%82%92%E8%84%85%E3%81%8B%E3%81%99_%E2%80%9C%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%AB%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E2%80%9D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u5c0f\u58f2\u5e97\u8217\u3092\u8105\u304b\u3059 \u201c\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u201d\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/a5\/c9\/a5c960e3428523f9f11520ee5da907eb9ffabe4a7755a446eea062e63d2d2725_main\" alt=\"\u30c8\u30eb\u30bd\u30fc\"\/><\/figure>\n\n\n\n<p>\u305d\u3082\u305d\u3082\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u304c\u5e83\u304c\u3063\u305f\u80cc\u666f\u306b\u306f\u3001EC\u306e\u767a\u9054\u306b\u52a0\u3048\u3066\u4fa1\u683c\u6bd4\u8f03\u30b5\u30a4\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306b\u3088\u308b\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u982d\u3067\u898b\u305f\u5546\u54c1\u306e\u6700\u5b89\u5024\u3084\u53e3\u30b3\u30df\u3092\u305d\u306e\u5834\u3067\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5b9f\u7269\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u306e\u8cfc\u5165\u691c\u8a0e\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u79fb\u884c\u3057\u3001\u305d\u306e\u307e\u307e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u6d41\u308c\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u5bb6\u96fb\u306a\u3069\u9ad8\u984d\u306a\u8010\u4e45\u6d88\u8cbb\u8ca1\u3067\u305d\u306e\u50be\u5411\u306f\u9855\u8457\u3067\u3001<a href=\"https:\/\/www.jadma.or.jp\/tsuhan-kenkyujo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">JADMA \u901a\u8ca9\u7814\u7a76\u6240<\/a>\u304c\u8abf\u67fb\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u306b\u3088\u308c\u3070\u306a\u3093\u30686\u5272\u3082\u306e\u4eba\u304c\u5bb6\u96fb\u8cfc\u5165\u306b\u304a\u3044\u3066\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u306e\u7d4c\u9a13\u304c\u3042\u308b\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/a0\/07\/a0074e43b7a9a8351cf1f68b78dfbf9fe0a3aa0a0733501f0de34ea0e0cd308b_main\" alt=\"\u5bb6\u96fb\u8cfc\u5165\u306e\u30cd\u30c3\u30c8\u901a\u8ca9\u5229\u7528\u5b9f\u614b\u2460\"\/><\/figure>\n\n\n\n<p>\u25b2\u51fa\u5178\uff1a<a href=\"https:\/\/www.jadma.or.jp\/tsuhan-kenkyujo\/\">JADMA \u901a\u8ca9\u7814\u7a76\u6240<\/a><\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306a\u5c0f\u58f2\u5e97\u8217\u306f\u8ca9\u58f2\u984d\u306b\u5fdc\u3058\u3066\u624b\u6570\u6599\u3092\u53d7\u3051\u53d6\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u305d\u306e\u5834\u3067\u8cfc\u5165\u305b\u305a\u306bEC\u3078\u6d41\u308c\u3066\u3057\u307e\u3046\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u3078\u306e\u5bfe\u6297\u7b56\u3092\u3068\u3063\u3066\u3044\u308b\u3068\u3053\u308d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u306e\u6d41\u308c\u306f\u4e0d\u53ef\u9006\u3067\u3042\u308a\u3001\u4eca\u5f8c\u307e\u3059\u307e\u3059\u52a0\u901f\u3057\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u5316\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u3086\u304f\u5b9f\u5e97\u8217\u306e\u5f79\u5272\"><span class=\"ez-toc-section\" id=\"%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%AB%E3%83%BC%E3%83%9F%E3%83%B3%E3%82%B0%E5%8C%96%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E5%A4%89%E3%82%8F%E3%82%8A%E3%82%86%E3%81%8F%E5%AE%9F%E5%BA%97%E8%88%97%E3%81%AE%E5%BD%B9%E5%89%B2\"><\/span>\u30b7\u30e7\u30fc\u30eb\u30fc\u30df\u30f3\u30b0\u5316\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u3086\u304f\u5b9f\u5e97\u8217\u306e\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/85\/70\/8570194c12c7d477159b17713e04df5f19923a5cd873f28430d2caf14d4a1e53_main\" alt=\"\u30a2\u30d1\u30ec\u30eb\u5e97\u8217\u306e\u5546\u54c1\u30ec\u30a4\u30a2\u30a6\u30c8\"\/><\/figure>\n\n\n\n<p>\u307e\u305f\u5e97\u982d\u3067\u5546\u54c1\u3092\u898b\u305f\u5f8c\u306b\u6bd4\u8f03\u30b5\u30a4\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4e8b\u524d\u306b\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u304b\u3089\u5e97\u8217\u3092\u8a2a\u308c\u308b\u4eba\u3005\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u3067\u306f2012\u5e74\u6642\u70b9\u306783%\u4ee5\u4e0a\u306e\u4eba\u304c\u5e97\u8217\u306b\u884c\u304f\u524d\u306b\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u308b\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\uff08\u203b\uff09\u3001\u6700\u8fd1\u3067\u306f\u305d\u3046\u3057\u305f\u80fd\u52d5\u7684\u306a\u691c\u7d22\u3060\u3051\u3067\u306a\u304fWeb\u30e1\u30c7\u30a3\u30a2\u3084SNS\u3092\u901a\u3057\u305f\u53d7\u52d5\u7684\u306a\u63a5\u89e6\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u203b\u53c2\u8003\uff1a<a href=\"https:\/\/www.internetretailer.com\/2012\/03\/30\/most-shoppers-go-online-research-products\" target=\"_blank\" rel=\"noopener\" title=\"\">Most shoppers go online to research products before buying in stores<\/a><\/p>\n\n\n\n<p>\u3064\u307e\u308a\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u884c\u304d\u6765\u3059\u308b\u6d41\u308c\u304c\u4e00\u822c\u7684\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>1.\u80fd\u52d5\u7684\u306b\u691c\u7d22\u3059\u308b\u3082\u3057\u304f\u306fSNS\u3092\u901a\u3057\u305f\u53d7\u52d5\u7684\u306a\u8a8d\u77e5\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\uff09<\/p>\n\n\n\n<p>2.\u5e97\u8217\u3067\u5546\u54c1\u3092\u4f53\u9a13\u3057\u7406\u89e3\u3092\u6df1\u3081\u308b\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09<\/p>\n\n\n\n<p>3.\u4fa1\u683c\u3084\u53e3\u30b3\u30df\u3092\u8abf\u3079\u3001\u7d0d\u5f97\u3057\u305f\u5f8c\u306b\u8cfc\u5165\u3059\u308b\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\uff09<\/p>\n\n\n\n<p>\u7279\u306b\u9ad8\u984d\u5546\u54c1\u307b\u3069\u8cfc\u8cb7\u306b\u614e\u91cd\u306b\u306a\u308b\u305f\u3081\u3001\u5e97\u8217\u3067\u5b9f\u7269\u3092\u898b\u305f\u5f8c\u306b\u518d\u5ea6\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u6700\u5b89\u5024\u3084\u8a55\u5224\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u6d41\u308c\u3092\u3044\u3061\u65e9\u304f\u5bdf\u77e5\u3057\u3001\u8ca9\u58f2\u3067\u306f\u306a\u304f\u5546\u54c1\u4f53\u9a13\u3092\u30e1\u30a4\u30f3\u306b\u3057\u305f\u5834\u3092\u5c55\u958b\u3059\u308b<a href=\"https:\/\/shopcounter.jp\/library\/177\" target=\"_blank\" rel=\"noopener\" title=\"\">Samsung837<\/a>\u3084<a href=\"https:\/\/shopcounter.jp\/library\/223\" target=\"_blank\" rel=\"noopener\" title=\"\">\u30d5\u30a1\u30df\u30ea\u30a2\u4ee3\u5b98\u5c71\u5e97<\/a>\u3068\u3044\u3063\u305f\u4e8b\u4f8b\u3082\u5897\u3048\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u6b27\u7c73\u3092\u4e2d\u5fc3\u306b<a href=\"https:\/\/shopcounter.jp\/library\/236\" target=\"_blank\" rel=\"noopener\" title=\"\">BOPIS(Buy Online Pick-up In Store)<\/a>\u306e\u3088\u3046\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u3082\u306e\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3092\u53d6\u308a\u5165\u308c\u308b\u5e97\u8217\u3082\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>O2O\uff08Online to 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