{"id":531,"date":"2017-02-07T19:34:03","date_gmt":"2017-02-07T10:34:03","guid":{"rendered":"http:\/\/shopcounter.jp\/magazine\/?p=531"},"modified":"2025-09-26T15:27:55","modified_gmt":"2025-09-26T06:27:55","slug":"about-bopis","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/business-strategy\/about-bopis","title":{"rendered":"\u65b0\u3057\u3044\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u304b\u305f\u3061\uff1fBOPIS(Buy Online Pick-up In Store)\u3068\u306f"},"content":{"rendered":"\n<p>\u3053\u308c\u307e\u3067\u30ea\u30a2\u30eb\u5e97\u8217\u306f\u300c\u30e2\u30ce\u3092\u58f2\u8cb7\u3059\u308b\u5834\u6240\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001EC\u306e\u767a\u9054\u306b\u3088\u3063\u3066\u5e97\u8217\u306b\u884c\u304b\u305a\u3068\u3082\u30e2\u30ce\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u4fa1\u5024\u3082\u5909\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3092\u4e2d\u5fc3\u306b\u5e83\u304c\u308b\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u65b0\u3057\u3044\u6d3b\u7528\u65b9\u6cd5\u300cBOPIS(Buy Online Pick-up In Store=\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u3001\u5b9f\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308b)\u300d\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/about-bopis\/#BOPISBuy_Online_Pick-up_In_Store%E3%81%A8%E3%81%AF%EF%BC%9F\" >BOPIS(Buy Online Pick-up In Store)\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/about-bopis\/#%E3%81%93%E3%82%8C%E3%81%8B%E3%82%89%E3%81%AEBOPIS%E3%81%AE%E5%8F%AF%E8%83%BD%E6%80%A7\" >\u3053\u308c\u304b\u3089\u306eBOPIS\u306e\u53ef\u80fd\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/about-bopis\/#%E5%BA%97%E5%A0%B4%E6%89%80%E3%82%92%E3%81%8A%E6%8E%A2%E3%81%97%E3%81%AE%E6%96%B9%E3%81%B8\" >\u5e97\u5834\u6240\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"bopisbuy-online-pick-up-in-store\u3068\u306f\"><span class=\"ez-toc-section\" id=\"BOPISBuy_Online_Pick-up_In_Store%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>BOPIS(Buy Online Pick-up In Store)\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/30\/2e\/302edf258827d46cbb7a15b1f0728c400b3e5fe04448f673dd982d547119c3f4_main\" alt=\"\u5546\u696d\u65bd\u8a2d\u306e\u30a4\u30e1\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p>BOPIS\u3068\u306f\u300cBuy Online Pick-up In Store\u300d\u306e\u7565\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u914d\u9001\u3067\u53d7\u3051\u53d6\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6700\u5bc4\u308a\u5e97\u8217\u306b\u81ea\u3089\u53d6\u308a\u306b\u884c\u304f\u5f62\u614b\u306e\u3053\u3068\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9001\u6599\u3082\u304b\u304b\u3089\u306a\u3044\u4e0a\u3001\u305d\u306e\u5834\u3067\u5b9f\u7269\u3092\u898b\u3066\u6c17\u306b\u5165\u3089\u306a\u3051\u308c\u3070\u8fd4\u54c1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u7c73\u5927\u624b\u767e\u8ca8\u5e97\u306e\u30ce\u30fc\u30c9\u30b9\u30c8\u30ed\u30fc\u30e0\u3084\u30e1\u30a4\u30b7\u30fc\u30ba\u306a\u3069\u3082\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u901a\u5e38\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u3067\u306f\u914d\u9001\u306e\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u767a\u751f\u3057\u307e\u3059\u304c\u3001\u8cfc\u5165\u3057\u305f\u305d\u306e\u65e5\u306b\u53d7\u3051\u53d6\u308a\u304c\u3067\u304d\u308b\u70b9\u3082\u5229\u4fbf\u6027\u304c\u9ad8\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u6e80\u8db3\u5ea6\u8abf\u67fb\u3084\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046<a href=\"https:\/\/www.foresee.com\/how-retailers-can-nail-the-buy-online-pickup-in-store-experience\/\">FORESEE\u304c\u884c\u3063\u305f\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u30012014\u5e74\u304b\u30892015\u5e74\u306b\u304b\u3051\u3066\u3001\u8cfc\u5165\u65b9\u6cd5\u306e\u4e2d\u3067BOPIS\u3092\u652f\u6301\u3059\u308b\u5272\u5408\u304c10%\u304b\u308913%\u307e\u3067\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3082\u3001BOPIS\u306e\u5229\u4fbf\u6027\u3092\u611f\u3058\u3066\u3044\u308b\u9867\u5ba2\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u3053\u308c\u304b\u3089\u306ebopis\u306e\u53ef\u80fd\u6027\"><span class=\"ez-toc-section\" id=\"%E3%81%93%E3%82%8C%E3%81%8B%E3%82%89%E3%81%AEBOPIS%E3%81%AE%E5%8F%AF%E8%83%BD%E6%80%A7\"><\/span>\u3053\u308c\u304b\u3089\u306eBOPIS\u306e\u53ef\u80fd\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30a2\u30e1\u30ea\u30ab\u304b\u3089\u59cb\u307e\u3063\u305f\u300cBOPIS\u300d\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u304c\u3001\u4eca\u5f8c\u65e5\u672c\u3067\u3082\u3053\u3046\u3057\u305f\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u6d3b\u7528\u306f\u5897\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u3067\u3082\u5e74\u3005EC\u5316\u7387\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u540c\u6642\u306b\u305d\u306e\u518d\u914d\u9054\u7387\u306e\u9ad8\u3055\u304c\u793e\u4f1a\u554f\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u6d41\u901a\u4e8b\u696d\u8005\u3084\u56fd\u571f\u4ea4\u901a\u7701\u306f\u5b85\u914d\u30ed\u30c3\u30ab\u30fc\u306e\u8a2d\u7f6e\u3084\u30b3\u30f3\u30d3\u30cb\u53d7\u3051\u53d6\u308a\u306e\u5553\u8499\u306a\u3069\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u8cfc\u5165\u8005\u81ea\u8eab\u306b\u5e97\u8217\u3078\u53d6\u308a\u306b\u884c\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u8a2d\u5099\u6295\u8cc7\u3092\u305b\u305a\u3068\u3082\u904e\u5270\u306a\u914d\u9001\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u4ed5\u7d44\u307f\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3082\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e97\u8217\u306b\u6765\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u300c\u3064\u3044\u3067\u8cb7\u3044\u300d\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u76f4\u63a5\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u3053\u3046\u3057\u305fBOPIS\u306e\u4ed5\u7d44\u307f\u306f\u5e38\u8a2d\u5e97\u8217\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306b\u3082\u5fdc\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3072\u3068\u3064\u306f\u3001\u4e8b\u524d\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6c7a\u6e08\u3055\u308c\u305f\u5546\u54c1\u306e\u53d7\u3051\u53d6\u308a\u3092\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3067\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u3082\u3001\u53d7\u3051\u53d6\u308a\u306e\u305f\u3081\u306b\u5bb6\u306b\u3044\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u5b9f\u7269\u3092\u898b\u305f\u4e0a\u3067\u6301\u3061\u5e30\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u8cfc\u5165\u307e\u3067\u3044\u305f\u3089\u305a\u3068\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u8a66\u7740\u4e88\u7d04\u3092\u53d7\u3051\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6765\u5e97\u4fc3\u9032\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u305f\u3060\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u3068\u63a5\u3059\u308b\u5834\u3068\u3057\u3066\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u51fa\u5e97\u52b9\u679c\u3092\u3060\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u65e5\u672c\u3067\u3082\u5897\u52a0\u3059\u308b\u3067\u3042\u308d\u3046BOPIS\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u3066\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u3092\u958b\u50ac\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>SHOPCOUNTER\u3067\u306f\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u306e\u65b0\u3057\u3044\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u3001<a href=\"https:\/\/shopcounter.jp\/library\/239\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u65b0\u3057\u30445\u3064\u306e\u51fa\u5e97\u5f62\u614b<\/a>\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3046\u3057\u305f\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u5148\u9032\u4e8b\u4f8b\u3082\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u3053\u308c\u307e\u3067\u306e\u30b7\u30e7\u30c3\u30d7\u306e\u67a0\u306b\u3068\u3089\u308f\u308c\u306a\u3044\u52b9\u679c\u7684\u306a\u51fa\u5e97\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3010\u53c2\u8003\u3011<\/p>\n\n\n\n<p>\u30fb<a href=\"https:\/\/insight.kellogg.northwestern.edu\/article\/shop_online_pick_up_in_store\">Shop Online, Pick Up in Store?<\/a><\/p>\n\n\n\n<p>\u30fbWhy Buy Online, Pickup In Store (BOPIS) Is The New Standard<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BA%97%E5%A0%B4%E6%89%80%E3%82%92%E3%81%8A%E6%8E%A2%E3%81%97%E3%81%AE%E6%96%B9%E3%81%B8\"><\/span><strong>\u5e97\u5834\u6240\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u300c<a href=\"https:\/\/shopcounter.jp\" target=\"_blank\" rel=\"noopener\" title=\"\">SHOPCOUNTER<\/a>\u300d\u306f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u30fb\u50ac\u4e8b\u30fb\u5c55\u793a\u4f1a\u306a\u3069\u306e\u51fa\u5e97\uff0f\u51fa\u5c55\u5834\u6240\u306e\u4e88\u7d04\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3001\u767e\u8ca8\u5e97\u3001\u5546\u5e97\u8857\u3001\u99c5\u30ca\u30ab\u3001\u30aa\u30d5\u30a3\u30b9\u30d3\u30eb\u3001\u64ae\u5f71\u30b9\u30bf\u30b8\u30aa\u3001\u5c55\u793a\u4f1a\u5834\u306a\u3069\u69d8\u3005\u306a\u5546\u696d\u30b9\u30da\u30fc\u30b9\u306e\u691c\u7d22\u30fb\u4e88\u7d04\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><a href=\"https:\/\/shopcounter.jp\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" 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