{"id":2878,"date":"2020-03-12T12:32:11","date_gmt":"2020-03-12T03:32:11","guid":{"rendered":"http:\/\/shopcounter.jp\/magazine\/?p=2878"},"modified":"2025-09-26T15:48:55","modified_gmt":"2025-09-26T06:48:55","slug":"introducing-points-of-vmd","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd","title":{"rendered":"VMD\u3067\u58f2\u308a\u4e0a\u3052\u306f\u5909\u308f\u308b\uff01\u30b3\u30ed\u30ca\u798d\u3067\u6c17\u3092\u3064\u3051\u308b\u3079\u304dVMD\u306e\u57fa\u672c\uff01"},"content":{"rendered":"\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E2%97%86%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82VMD%E3%81%A3%E3%81%A6%E4%BD%95%EF%BC%9F\" >\u25c6\u305d\u3082\u305d\u3082VMD\u3063\u3066\u4f55\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E2%97%86VMD%E3%81%AE%E9%87%8D%E8%A6%81%E3%81%AA%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%81%AF3%E3%81%A4\" >\u25c6VMD\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f3\u3064<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E2%97%86%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AEAIDMA%EF%BC%88%E3%82%A2%E3%82%A4%E3%83%89%E3%83%9E%EF%BC%89%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6VMD%E3%82%92%E3%82%88%E3%82%8A%E8%89%AF%E3%81%8F%E3%81%97%E3%82%88%E3%81%86\" >\u25c6\u8cfc\u8cb7\u884c\u52d5\u306eAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3092\u6d3b\u7528\u3057\u3066VMD\u3092\u3088\u308a\u826f\u304f\u3057\u3088\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E2%97%86%E3%82%B3%E3%83%AD%E3%83%8A%E7%A6%8D%E3%81%A0%E3%81%8B%E3%82%89%E3%81%93%E3%81%9D%E6%B0%97%E3%81%AB%E3%81%99%E3%82%8B%E3%81%B9%E3%81%8D%E3%80%81VMD%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" >\u25c6\u30b3\u30ed\u30ca\u798d\u3060\u304b\u3089\u3053\u305d\u6c17\u306b\u3059\u308b\u3079\u304d\u3001VMD\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E2%97%86VMD%E3%81%AF%E3%81%8A%E5%BA%97%E3%81%AE%E8%B2%A9%E5%A3%B2%E6%88%A6%E7%95%A5%E3%81%AB%E3%81%A8%E3%81%A3%E3%81%A6%E9%87%8D%E8%A6%81%EF%BC%81\" >\u25c6VMD\u306f\u304a\u5e97\u306e\u8ca9\u58f2\u6226\u7565\u306b\u3068\u3063\u3066\u91cd\u8981\uff01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E5%87%BA%E5%BA%97%E5%A0%B4%E6%89%80%E3%82%92%E3%81%8A%E6%8E%A2%E3%81%97%E3%81%AE%E6%96%B9%E3%81%B8\" >\u51fa\u5e97\u5834\u6240\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/introducing-points-of-vmd\/#%E3%81%9D%E3%81%AE%E4%BB%96%E3%81%AE%E3%83%AC%E3%82%A4%E3%82%A2%E3%82%A6%E3%83%88%E3%82%84VMD%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%A8%98%E4%BA%8B%E3%81%AF%E3%81%93%E3%81%A1%E3%82%89%E3%81%8B%E3%82%89\" >\u305d\u306e\u4ed6\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3084VMD\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%97%86%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82VMD%E3%81%A3%E3%81%A6%E4%BD%95%EF%BC%9F\"><\/span>\u25c6\u305d\u3082\u305d\u3082VMD\u3063\u3066\u4f55\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-600x400.jpeg\" alt=\"\u9673\u5217\u3055\u308c\u305f\u5546\u54c1\" class=\"wp-image-2880\" srcset=\"https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-600x400.jpeg 600w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-300x200.jpeg 300w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-768x512.jpeg 768w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-1200x800.jpeg 1200w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02-900x600.jpeg 900w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_02.jpeg 1320w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>VMD\u306fVisual Merchandising\uff08\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\uff09\u306e\u7565\u79f0\u3067\u58f2\u308a\u5834\u306a\u3069\u3067\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u3092\u5de5\u592b\u3057\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u8996\u899a\u7684\u306b\u4f5c\u308a\u51fa\u3059\u8ca9\u58f2\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3055\u308c\u3084\u3059\u3044\u74b0\u5883\u306f\u5358\u7d14\u306b\u300c\u898b\u6804\u3048\u306e\u826f\u3044\u58f2\u308a\u5834\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u304a\u5e97\u306b\u6765\u5e97\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5de5\u592b\u3001\u304a\u5e97\u306e\u4e2d\u3092\u898b\u3066\u56de\u3063\u3066\u3082\u3089\u3046\u5de5\u592b\u3001\u5b9f\u969b\u306b\u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u5de5\u592b\u306a\u3069\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u8ca9\u58f2\u6226\u7565\u306b\u304a\u3051\u308b\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u6f14\u51fa\u3092\u62c5\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u304a\u5e97\u306e\u96f0\u56f2\u6c17\u4f5c\u308a\u3084\u30b7\u30e7\u30fc\u30a6\u30a3\u30f3\u30c9\u30a6\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u5b63\u7bc0\u611f\u3092\u53d6\u308a\u5165\u308c\u305f\u308a\u3001\u30cf\u30ed\u30a6\u30a3\u30f3\u3084\u30af\u30ea\u30b9\u30de\u30b9\u3068\u3044\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u6f14\u51fa\u3092\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3001\u304a\u5ba2\u69d8\u306e\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306b\u52b9\u679c\u7684\u3067\u3059\u3002 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VMD\u3067\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3057\u3088\u3046\u3068\u8003\u3048\u305f\u5834\u5408\u3001\u300c\u3067\u3082\u5b9f\u969b\u306b\u306f\u4f55\u3092\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\uff1f\u300d\u3068\u8ff7\u3063\u3066\u3057\u307e\u3046\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3053\u3067VMD\u3067\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u25a0\u30dd\u30a4\u30f3\u30c8\u2460<br>\n\u58f2\u308a\u5834\u5168\u4f53\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u6b63\u3057\u304f\u304a\u5ba2\u69d8\u306b\u4f1d\u3048\u308b\uff08VP\uff09<\/h3>\n\n\n\n<p>VP\u3068\u306fVisual Presentation\uff08\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u306b\u8208\u5473\u3092\u3082\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u304a\u5ba2\u69d8\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u306b\u8208\u5473\u3092\u3082\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8996\u754c\u306b\u5165\u3089\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u304a\u5e97\u306e\u30b7\u30e7\u30fc\u30a6\u30a3\u30f3\u30c9\u30a6\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u3042\u308b\u3044\u306f\u304a\u5e97\u5168\u4f53\u306e\u96f0\u56f2\u6c17\u306a\u3069\u3092\u6f14\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u300c\u5165\u308a\u305f\u3044\u300d\u3068\u601d\u3048\u308b\u5e97\u5185\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>VP\u306e\u826f\u3057\u60aa\u3057\u3067\u3001\u304a\u5ba2\u69d8\u306e\u4e2d\u3067\u306e\u304a\u5e97\u306e\u7b2c\u4e00\u5370\u8c61\u304c\u6c7a\u307e\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8996\u899a\u7684\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3068\u540c\u6642\u306b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u58ca\u3055\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306e\u30c6\u30fc\u30de\u3084\u7279\u306b\u304a\u3059\u3059\u3081\u3057\u305f\u3044\u5546\u54c1\u306a\u3069\u3092\u3001\u304a\u5e97\u306e\u30b7\u30e7\u30fc\u30a6\u30a3\u30f3\u30c9\u30a6\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306b\u53cd\u6620\u3059\u308b\u3053\u3068\u3082VP\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u5b63\u7bc0\u3084\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306e\u5909\u5316\u3082\u542b\u3081\u3001\u5b9a\u671f\u7684\u306bVP\u306b\u624b\u3092\u52a0\u3048\u3066\u3044\u304f\u3053\u3068\u306f\u3001\u304a\u5ba2\u69d8\u3092\u98fd\u304d\u3055\u305b\u306a\u3044\u305f\u3081\u306b\u3082\u6709\u52b9\u3067\u3059\u3002\u58f2\u4e0a\u304c\u505c\u6ede\u3057\u3066\u304d\u305f\u5834\u5408\u306b\u3001\u30c6\u30b3\u5165\u308c\u3068\u3057\u3066VP\u3092\u4e00\u65b0\u3059\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u25a0\u30dd\u30a4\u30f3\u30c8\u2461<br> \u304a\u3059\u3059\u3081\u5546\u54c1\u306a\u3069\u3092\u52b9\u679c\u7684\u306b\u914d\u7f6e\u3057\u3001\u304a\u5ba2\u69d8\u304c\u300c\u56de\u904a\u3057\u305f\u304f\u306a\u308b\u300d\u52d5\u7dda\u3092\u4f5c\u308b\uff08PP\uff09<\/h3>\n\n\n\n<p>PP\u3068\u306fPoint of Presentation\uff08\u30dd\u30a4\u30f3\u30c8\u30fb\u30aa\u30d6\u30fb\u30d7\u30ec\u30bc\u30fc\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u307e\u305f\u306fPoint of Sales Presentation\uff08\u30dd\u30a4\u30f3\u30c8\u30fb\u30aa\u30d6\u30fb\u30bb\u30fc\u30eb\u30b9\u30fb\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u304a\u5e97\u306e\u5546\u54c1\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u76ee\u7acb\u305f\u305b\u305f\u3044\u3082\u306e\u3084\u304a\u3059\u3059\u3081\u3057\u305f\u3044\u5546\u54c1\u3001\u65b0\u5546\u54c1\u306a\u3069\u3092\u30dd\u30a4\u30f3\u30c8\u3054\u3068\u306b\u914d\u7f6e\u3057\u3001\u304a\u5ba2\u69d8\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u5165\u308a\u53e3\u3084\u30ec\u30b8\u306e\u8fd1\u304f\u3001\u5e97\u5185\u306e\u4e2d\u592e\u3084\u89d2\u306a\u3069\u306b\u5546\u54c1\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u81ea\u7136\u3068\u5e97\u5185\u3092\u5de1\u56de\u3059\u308b\u3088\u3046\u306b\u52d5\u7dda\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30d1\u30ec\u30eb\u30b7\u30e7\u30c3\u30d7\u306e\u5834\u5408\u3067\u3042\u308c\u3070\u3001\u30de\u30cd\u30ad\u30f3\u306a\u3069\u306e\u4ec0\u5668\u3092\u4f7f\u3063\u3066\u3001\u5546\u54c1\u306e\u6f14\u51fa\u3092\u884c\u3044\u307e\u3059\u3002\u304a\u3059\u3059\u3081\u3057\u305f\u3044\u5546\u54c1\u306e\u9b45\u529b\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3088\u3046\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3059\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u5b63\u7bc0\u611f\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3084\u3001\u3088\u308a\u591a\u304f\u306e\u5546\u54c1\u3068\u63a5\u70b9\u3092\u3082\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u610f\u8b58\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u25a0\u30dd\u30a4\u30f3\u30c8\u2462<br>\n\u304a\u5ba2\u69d8\u304c\u6c17\u8efd\u306b\u5546\u54c1\u3092\u624b\u306b\u53d6\u308c\u308b\u72b6\u614b\u3092\u4f5c\u308b\uff08IP\uff09<\/h3>\n\n\n\n<p>IP\u3068\u306fItem Presentation\uff08\u30a2\u30a4\u30c6\u30e0\u30fb\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u5546\u54c1\u3092\u7a2e\u985e\u3054\u3068\u306b\u5206\u985e\u3057\u305f\u308a\u3001\u6574\u7406\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306b\u3068\u3063\u3066\u898b\u3084\u3059\u304f\u9078\u3073\u3084\u3059\u3044\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002\u4f3c\u305f\u5546\u54c1\u3092\u8fd1\u304f\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u6c17\u8efd\u306b\u624b\u306b\u53d6\u3063\u3066\u6bd4\u8f03\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3059\u308b\u306a\u3069\u306e\u5de5\u592b\u3092\u884c\u3044\u307e\u3059\u3002\u5206\u985e\u306e\u4ed5\u65b9\u306f\u3001\u7a2e\u985e\u3054\u3068\u306b\u5206\u3051\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c6\u30fc\u30de\u3054\u3068\u3084\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u3001\u3042\u308b\u3044\u306f\u5546\u54c1\u306e\u8272\u5473\u3084\u5024\u6bb5\u3054\u3068\u306b\u5206\u3051\u308b\u306a\u3069\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u304a\u5ba2\u69d8\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u524d\u6bb5\u968e\u3068\u3057\u3066\u3001\u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3044\u304f\u3089\u304a\u5ba2\u69d8\u306e\u76ee\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u3066\u3082\u3001\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u8cfc\u8cb7\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u2460VP\u3067\u304a\u5ba2\u69d8\u306b\u304a\u5e97\u306b\u8208\u5473\u3092\u3082\u3063\u3066\u3082\u3089\u3044\u3001\u2461PP\u3067\u5e97\u5185\u3092\u56de\u904a\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u304a\u3059\u3059\u3081\u5546\u54c1\u306a\u3069\u3092\u8a34\u6c42\u3057\u3001\u2462IP\u3067\u5b9f\u969b\u306b\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3046\u3001\u3068\u3044\u3046\u306e\u304cVMD\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<br> \u3053\u306e\u6d41\u308c\u304b\u3089\u3082\u3001VP\u3084PP\u306b\u5f53\u305f\u3089\u306a\u3044\u90e8\u5206\u306f\u3001\u307b\u3068\u3093\u3069IP\u306e\u5bfe\u8c61\u306b\u306a\u308b\u3053\u3068\u3082\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%97%86%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AEAIDMA%EF%BC%88%E3%82%A2%E3%82%A4%E3%83%89%E3%83%9E%EF%BC%89%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6VMD%E3%82%92%E3%82%88%E3%82%8A%E8%89%AF%E3%81%8F%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u25c6\u8cfc\u8cb7\u884c\u52d5\u306eAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3092\u6d3b\u7528\u3057\u3066VMD\u3092\u3088\u308a\u826f\u304f\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/shopcounter.jp.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03-1200x675.jpg\" alt=\"\" class=\"wp-image-2882\" srcset=\"https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03-1200x675.jpg 1200w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03-300x169.jpg 300w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03-600x338.jpg 600w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03-768x432.jpg 768w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2020\/02\/VMD_03.jpg 1280w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u3068\u306f\u3001\u300cAttention\uff08\u6ce8\u610f\uff09\u300d\u300c Interest\uff08\u95a2\u5fc3\uff09\u300d\u300c Desire\uff08\u6b32\u6c42\uff09\u300d\u300c Memory\uff08\u8a18\u61b6\uff09\u300d\u300c Action\uff08\u884c\u52d5\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u8a00\u8449\u3067\u3001\u524d\u306e\u7ae0\u3067\u7d39\u4ecb\u3057\u305f3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3082\u8fd1\u3044\u8003\u3048\u65b9\u3067\u3059\u3002AIDMA\u306f\u3001\u304a\u5ba2\u69d8\u304c\u5546\u54c1\u3092\u8cb7\u3046\u307e\u3067\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u30925\u3064\u306e\u6d41\u308c\u3067\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460Attention\uff1a\u58f2\u308a\u5834\u306b\u6c17\u4ed8\u3044\u3066\u3082\u3089\u3046\uff08\u5165\u308a\u53e3\u3084\u30b7\u30e7\u30fc\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u5f15\u304d\u4ed8\u3051\u308b\uff09<\/h3>\n\n\n\n<p>\u304a\u5ba2\u69d8\u304c\u304a\u5e97\u306e\u5b58\u5728\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u3067\u3042\u308a\u3001\u307e\u305a\u306f\u5916\u89b3\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306a\u3069\u3067\u304a\u5e97\u306b\u6ce8\u610f\u3092\u5f15\u304f\u6bb5\u968e\u3067\u3059\u3002\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b9\u30c6\u30c3\u30d7\u3067\u3001\u3053\u3053\u3067\u3064\u307e\u305a\u304f\u3068\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u9006\u306b\u8a00\u3048\u3070\u3001\u3059\u3067\u306b\u304a\u5ba2\u69d8\u304c\u304a\u5e97\u306e\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3053\u306e\u6bb5\u968e\u306f\u98db\u3070\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002VMD\u304b\u3089\u898b\u305f\u5834\u5408\u3001VP\u304c\u91cd\u8981\u3068\u306a\u308b\u5834\u9762\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 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