{"id":18419,"date":"2025-12-08T10:00:00","date_gmt":"2025-12-08T01:00:00","guid":{"rendered":"https:\/\/shopcounter.jp\/magazine\/?p=18419"},"modified":"2025-12-08T09:59:33","modified_gmt":"2025-12-08T00:59:33","slug":"location-strategy","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/business-strategy\/location-strategy","title":{"rendered":"\u51fa\u5e97\u8a08\u753b\u306b\u306f\u5546\u570f\u5206\u6790\u304c\u91cd\u8981\uff01\u7121\u6599\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u3084\u308a\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u65b0\u305f\u306b\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u306e\u304c\u300c\u7acb\u5730\u9078\u3073\u300d\u3067\u3059\u3002\u3069\u3093\u306a\u306b\u9b45\u529b\u7684\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7528\u610f\u3057\u3066\u3082\u3001\u304a\u5ba2\u69d8\u304c\u6765\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u51fa\u5e97\u8a08\u753b\u3067\u306f\u300c\u3069\u3053\u306b\u304a\u5e97\u3092\u51fa\u3059\u304b\u300d\u3092\u614e\u91cd\u306b\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u300c\u99c5\u524d\u3060\u304b\u3089\u4eba\u901a\u308a\u304c\u591a\u3044\u300d\u300c\u7af6\u5408\u304c\u5c11\u306a\u305d\u3046\u300d\u3068\u3044\u3063\u305f\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u3063\u305f\u5224\u65ad\u3067\u51fa\u5e97\u30a8\u30ea\u30a2\u3092\u6c7a\u3081\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u4e00\u898b\u3046\u307e\u304f\u3044\u304d\u305d\u3046\u306b\u601d\u3048\u3066\u3082\u3001\u30a8\u30ea\u30a2\u306e\u30cb\u30fc\u30ba\u3068\u63d0\u4f9b\u4fa1\u5024\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u96c6\u5ba2\u306f\u601d\u3046\u3088\u3046\u306b\u4f38\u3073\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u5546\u570f\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u521d\u3081\u3066\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u51fa\u5e97\u3059\u308b\u65b9\u3084\u8907\u6570\u51fa\u5e97\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u306b\u5411\u3051\u3001\u7121\u6599\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u5546\u570f\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u30b9\u30c6\u30c3\u30d7\u3054\u3068\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u611f\u899a\u306b\u983c\u3089\u305a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u51fa\u5e97\u8a08\u753b\u3092\u7acb\u3066\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/location-strategy\/#%E3%80%90%E6%BA%96%E5%82%99%E7%B7%A8%E3%80%91%E5%88%86%E6%9E%90%E3%82%92%E5%A7%8B%E3%82%81%E3%82%8B%E5%89%8D%E3%81%AB%E5%BF%85%E3%81%9A%E6%8A%BC%E3%81%95%E3%81%88%E3%81%9F%E3%81%843%E3%81%A4%E3%81%AE%E3%81%93%E3%81%A8\" >\u3010\u6e96\u5099\u7de8\u3011\u5206\u6790\u3092\u59cb\u3081\u308b\u524d\u306b\u5fc5\u305a\u62bc\u3055\u3048\u305f\u30443\u3064\u306e\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/business-strategy\/location-strategy\/#%E3%80%90%E5%AE%9F%E8%B7%B5%E3%83%BB%E5%95%86%E5%9C%8F%E5%88%86%E6%9E%90%E7%B7%A8%E3%80%912%E5%A4%A7%E7%84%A1%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%E3%82%92%E4%BD%BF%E3%81%84%E3%81%93%E3%81%AA%E3%81%97%E3%81%A6%E5%95%86%E5%9C%8F%E5%88%86%E6%9E%90\" 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class=\"wp-block-heading\">Point1\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u300c\u30da\u30eb\u30bd\u30ca\u300d\u3092\u89e3\u50cf\u5ea6\u9ad8\u304f\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u5546\u570f\u5206\u6790\u306e\u51fa\u767a\u70b9\u306f\u3001\u300c\u8ab0\u306b\u6765\u3066\u307b\u3057\u3044\u304b\uff08\u30da\u30eb\u30bd\u30ca\uff09\u300d\u3092\u5177\u4f53\u7684\u306b\u63cf\u304f\u3053\u3068\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u3001\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u8da3\u5473\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u7d30\u304b\u3044\u5c5e\u6027\u307e\u3067\u8a2d\u5b9a\u3057\u305f\u300c\u67b6\u7a7a\u306e\u4eba\u7269\u50cf\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u306a\u3082\u306e\u306b\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u7406\u60f3\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3001\u5e74\u9f62\u3084\u5730\u57df\u3001\u696d\u7a2e\u306a\u3069\u306b\u3088\u3063\u3066\u5206\u985e\u3055\u308c\u305f\u96c6\u56e3\uff08\u9867\u5ba2\u7fa4\uff09\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u30ab\u30d5\u30a7\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408\u3001\u300c\u4f1a\u793e\u54e1\u306e20\u4ee3\u5973\u6027\u300d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3042\u308a\u3001\u300c\u4ed5\u4e8b\u5e30\u308a\u306b\u307b\u3063\u3068\u4e00\u606f\u3064\u304d\u305f\u304420\u4ee3\u5f8c\u534a\u306e\u4f1a\u793e\u54e1\u3002SNS\u3067\u96f0\u56f2\u6c17\u306e\u3042\u308b\u30ab\u30d5\u30a7\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u304c\u65e5\u8ab2\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u4eba\u7269\u50cf\u3092\u63cf\u304f\u306e\u304c\u30da\u30eb\u30bd\u30ca\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3069\u3093\u306a\u30a8\u30ea\u30a2\u306b\u305d\u306e\u4eba\u304c\u591a\u3044\u306e\u304b<\/li>\n\n\n\n<li>\u3069\u3093\u306a\u6642\u9593\u5e2f\u306b\u884c\u52d5\u3057\u3066\u3044\u308b\u306e\u304b<\/li>\n\n\n\n<li>\u3069\u3093\u306a\u4fa1\u5024\u306b\u304a\u91d1\u3092\u4f7f\u3046\u306e\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u8996\u70b9\u3067\u30c7\u30fc\u30bf\u3092\u8aad\u307f\u89e3\u3051\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5546\u570f\u5206\u6790\u306e\u300c\u8ef8\u300d\u304c\u3067\u304d\u3042\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Point2\uff1a\u304a\u5e97\u306e\u300c\u30b3\u30f3\u30bb\u30d7\u30c8\u300d\u3068\u300c\u5f37\u307f\u300d\u3092\u8a00\u8a9e\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u6b21\u306f\u300c\u305d\u306e\u4eba\u306b\u4f55\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u304a\u5e97\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u540c\u3058\u30d1\u30f3\u5c4b\u3055\u3093\u3067\u3082\u3001<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u300c\u7d20\u6750\u306b\u3053\u3060\u308f\u3063\u305f\u5065\u5eb7\u5fd7\u5411\u306e\u30d1\u30f3\u5c4b\u300d<\/li>\n\n\n\n<li>\u300c\u713c\u304d\u305f\u3066\u3092\u671d7\u6642\u304b\u3089\u697d\u3057\u3081\u308b\u99c5\u8fd1\u30d9\u30fc\u30ab\u30ea\u30fc\u300d<\/li>\n\n\n\n<li>\u300cSNS\u6620\u3048\u3059\u308b\u30b9\u30a4\u30fc\u30c4\u7cfb\u30d6\u30ec\u30c3\u30c9\u304c\u4eba\u6c17\u306e\u5e97\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u304a\u5e97\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3088\u3063\u3066\u65b9\u5411\u6027\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u5b9a\u307e\u3063\u3066\u3044\u306a\u3044\u3068\u3001\u5546\u570f\u5206\u6790\u3067\u3069\u3093\u306a\u30c7\u30fc\u30bf\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\u304c\u30d6\u30ec\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u304a\u5e97\u306e\u5f37\u307f\u3084\u5dee\u5225\u5316\u8981\u7d20\u3092\u8a00\u8a9e\u5316\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u300c\u5065\u5eb7\u5fd7\u5411\u300d\u3092\u6253\u3061\u51fa\u3059\u306a\u3089\u5065\u5eb7\u3078\u306e\u652f\u51fa\u304c\u591a\u3044\u5730\u57df\u3001\u300c\u671d\u5229\u7528\u300d\u3092\u72d9\u3046\u306a\u3089\u901a\u52e4\u5c0e\u7dda\u3092\u91cd\u8996\u3059\u308b\u306a\u3069\u3001\u5206\u6790\u306e\u7740\u773c\u70b9\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Point3\uff1a\u51fa\u5e97\u5019\u88dc\u30a8\u30ea\u30a2\u30923\u301c5\u3064\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b<\/h3>\n\n\n\n<p>\u5206\u6790\u3092\u3059\u308b\u524d\u306e\u6e96\u5099\u3068\u3057\u3066\u3001\u6700\u5f8c\u306b\u5206\u6790\u3059\u308b\u30a8\u30ea\u30a2\u3092\u8907\u6570\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u304b\u3089\u300c\u3053\u306e\u99c5\u524d\u306b\u51fa\u3057\u305f\u3044\u300d\u3068\u4e00\u629e\u306b\u3059\u308b\u3088\u308a\u30013\u301c5\u3064\u6bd4\u8f03\u3057\u3066\u30c7\u30fc\u30bf\u3092\u898b\u6bd4\u3079\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u5019\u88dc\u306f\u300c\u81ea\u5206\u304c\u8208\u5473\u306e\u3042\u308b\u5834\u6240\u300d\u300c\u5546\u6750\u3068\u76f8\u6027\u304c\u3088\u3055\u305d\u3046\u306a\u30a8\u30ea\u30a2\u300d\u304b\u3089\u9078\u3073\u307e\u3059\u3002\u8907\u6570\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u601d\u3063\u3066\u3044\u305f\u3088\u308a\u30da\u30eb\u30bd\u30ca\u5c64\u304c\u5c11\u306a\u3044\u300d\u300c\u7af6\u5408\u304c\u96c6\u4e2d\u3057\u3066\u3044\u308b\u300d\u306a\u3069\u306e\u6c17\u3065\u304d\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u6570\u5b57\u306b\u57fa\u3065\u304f\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u52d8\u3084\u96f0\u56f2\u6c17\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u51fa\u5e97\u8a08\u753b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"630\" src=\"https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M-945x630.jpg\" alt=\"\" class=\"wp-image-18433\" style=\"width:700px\" srcset=\"https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M-945x630.jpg 945w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M-472x315.jpg 472w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M-768x512.jpg 768w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M-1536x1025.jpg 1536w, https:\/\/shopcounter.jp\/magazine\/wp-content\/uploads\/2025\/12\/pixta_65991528_M.jpg 2000w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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