{"id":18412,"date":"2025-12-04T10:00:00","date_gmt":"2025-12-04T01:00:00","guid":{"rendered":"https:\/\/shopcounter.jp\/magazine\/?p=18412"},"modified":"2026-01-06T15:02:46","modified_gmt":"2026-01-06T06:02:46","slug":"points-for-sales-floor-using-behavioral-economics","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/store-operations\/points-for-sales-floor-using-behavioral-economics","title":{"rendered":"\u58f2\u308c\u308b\u58f2\u308a\u5834\u3065\u304f\u308a\u306e\u30b3\u30c4\u3068\u306f\uff1f\u884c\u52d5\u7d4c\u6e08\u5b66\u3092\u3082\u3068\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u3069\u308c\u3060\u3051\u826f\u3044\u5546\u54c1\u3060\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u304a\u5ba2\u69d8\u306b\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3048\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u3082\u54c1\u8cea\u3082\u81ea\u4fe1\u304c\u3042\u308b\u306e\u306b\u3001\u306a\u305c\u304b\u304a\u5ba2\u69d8\u304b\u3089\u9078\u3070\u308c\u306a\u3044\u3002\u305d\u308c\u306f\u3001\u5546\u54c1\u306e\u30cb\u30fc\u30ba\u304c\u306a\u3044\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u76ee\u306b\u3068\u307e\u308b\u5f62\u3067\u898b\u305b\u3089\u308c\u3066\u3044\u306a\u3044\u300d\u3060\u3051\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3068\u306f\u3044\u3048\u3001\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308c\u3070\u3088\u3044\u306e\u304b\u3001\u3092\u7d4c\u9a13\u3084\u77e5\u8b58\u304c\u306a\u3044\u72b6\u614b\u3067\u8003\u3048\u308b\u306e\u306f\u96e3\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u305d\u3053\u3067\u5f79\u7acb\u3064\u306e\u304c\u300c\u884c\u52d5\u7d4c\u6e08\u5b66\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u57fa\u3065\u304d\u3001\u5b9f\u5e97\u8217\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u58f2\u308a\u5834\u3065\u304f\u308a\u306b\u3059\u3050\u6d3b\u304b\u305b\u308b\u30b3\u30c4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u7406\u8ad6\u3092\u77e5\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u201c\u58f2\u308c\u308b\u58f2\u308a\u5834\u201d\u306b\u5909\u3048\u3066\u3044\u3051\u308b\u3088\u3046\u3001\u4f8b\u3092\u4ea4\u3048\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/points-for-sales-floor-using-behavioral-economics\/#%E3%81%A4%E3%81%84%E6%89%8B%E3%81%AB%E5%8F%96%E3%81%A3%E3%81%A6%E3%81%97%E3%81%BE%E3%81%86%E5%95%86%E5%93%81%E9%99%B3%E5%88%97%E3%81%AE%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\" >\u3064\u3044\u624b\u306b\u53d6\u3063\u3066\u3057\u307e\u3046\u5546\u54c1\u9673\u5217\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/points-for-sales-floor-using-behavioral-economics\/#%E3%81%8A%E5%BE%97%E6%84%9F%E3%81%A7%E8%B3%BC%E8%B2%B7%E6%84%8F%E6%AC%B2%E3%82%92%E5%88%BA%E6%BF%80%E3%81%99%E3%82%8B%E4%BE%A1%E6%A0%BC%E8%A1%A8%E7%A4%BA%E3%81%AE%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\" >\u304a\u5f97\u611f\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3059\u308b\u4fa1\u683c\u8868\u793a\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li><li 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