{"id":150,"date":"2016-02-15T16:36:18","date_gmt":"2016-02-15T07:36:18","guid":{"rendered":"http:\/\/shopcounter.jp\/magazine\/?p=150"},"modified":"2025-09-26T12:41:39","modified_gmt":"2025-09-26T03:41:39","slug":"about-basic-vmd","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd","title":{"rendered":"\u306f\u3058\u3081\u3066\u306e\u51fa\u5e97\u3067\u3082\u614c\u3066\u306a\u3044\uff01 VMD\u306e\u30ad\u30db\u30f3\u307e\u3068\u3081"},"content":{"rendered":"\n<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u51fa\u5e97\u3067\u306f\u3058\u3081\u3066VMD\u3092\u7d4c\u9a13\u3059\u308b\u30b3\u30c4\u3084\u57fa\u672c\u3092\u304a\u4f1d\u3048\u3059\u308b&nbsp;VMD\u306e\u30ad\u30db\u30f3&nbsp;\u30b7\u30ea\u30fc\u30ba\u3002<br>VMD\u306e\u57fa\u672c\u7684\u306a\u533a\u5206\u304b\u3089\u30b5\u30a4\u30b8\u30f3\u30b0\u307e\u3067\u73fe\u5728\u516c\u958b\u4e2d\u306e5\u672c\u306e\u8a18\u4e8b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\uff01<\/p>\n\n\n\n<p>\u306f\u3058\u3081\u3066\u306e\u51fa\u5e97\u3067\u306f\u3069\u3093\u306a\u898b\u305b\u65b9\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u3060\u3089\u3051\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u304c\u3001VMD\u306e\u57fa\u672c\u3092\u304a\u3055\u3048\u3066\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u51fa\u5e97\u306e\u52b9\u679c\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol1%E3%80%80VMD%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E5%8C%BA%E5%88%86\" >VMD\u306e\u57fa\u672c vol.1\u3000VMD\u306e\u57fa\u672c\u7684\u306a\u533a\u5206<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol2%E3%80%80VP%E3%81%AE%E5%9F%BA%E6%9C%AC\" >VMD\u306e\u57fa\u672c vol.2\u3000VP\u306e\u57fa\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol3%E3%80%80PP%E3%81%AE%E5%9F%BA%E6%9C%AC\" >VMD\u306e\u57fa\u672c vol.3\u3000PP\u306e\u57fa\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#VMD%E3%81%AE%E3%82%AD%E3%83%9B%E3%83%B3_vol4%E3%80%80IP%E3%81%AE%E5%9F%BA%E6%9C%AC\" >VMD\u306e\u30ad\u30db\u30f3 vol.4\u3000IP\u306e\u57fa\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#VMD%E3%81%AE%E3%82%AD%E3%83%9B%E3%83%B3_vol5_%E2%80%9C%E3%82%B5%E3%82%A4%E3%82%B8%E3%83%B3%E3%82%B0%E2%80%9D%E3%81%A8%E3%81%AF%EF%BC%9F\" >VMD\u306e\u30ad\u30db\u30f3 vol.5 \u201c\u30b5\u30a4\u30b8\u30f3\u30b0\u201d\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/shopcounter.jp\/magazine\/store-operations\/about-basic-vmd\/#%E5%87%BA%E5%BA%97%E5%A0%B4%E6%89%80%E3%82%92%E3%81%8A%E6%8E%A2%E3%81%97%E3%81%AE%E6%96%B9%E3%81%B8\" >\u51fa\u5e97\u5834\u6240\u3092\u304a\u63a2\u3057\u306e\u65b9\u3078<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"vmd\u306e\u57fa\u672c-vol1vmd\u306e\u57fa\u672c\u7684\u306a\u533a\u5206\"><span class=\"ez-toc-section\" id=\"VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol1%E3%80%80VMD%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E5%8C%BA%E5%88%86\"><\/span>VMD\u306e\u57fa\u672c vol.1\u3000VMD\u306e\u57fa\u672c\u7684\u306a\u533a\u5206<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/ec\/0b\/ec0b2140b7940b906a031fba304df9ea87bdbdc83b8b13d82bafcdbf1d5adc82_main\" alt=\"\u30ab\u30e1\u30e9\u304c\u9673\u5217\u3055\u308c\u305f\u69d8\u5b50\"\/><\/figure>\n\n\n\n<p>VMD\u306e\u30ad\u30db\u30f3\u7b2c\u4e00\u5f3e\u306fVMD\u306e\u57fa\u672c\u7684\u306a\u533a\u5206\u306b\u3064\u3044\u3066\u3002<br>\u305d\u3082\u305d\u3082VMD(\u30d3\u30b8\u30e5\u30a2\u30eb\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0)\u3068\u306f\u306a\u306b\u304b\uff1f\u4f55\u304b\u3089\u8003\u3048\u308c\u3070\u3044\u3044\u306e\u304b\uff1f\u3068\u3044\u3046\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7a81\u7136\u51fa\u5e97\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u3089\u3001\u307e\u305a\u306f\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u307f\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<p>\uff1e\uff1e\u7b2c\u4e00\u5f3e\uff1a<a href=\"https:\/\/shopcounter.jp\/magazine\/knowhow\/tips-wait-on-customers\" target=\"_blank\" rel=\"noopener\" title=\"\">VMD\u306e\u57fa\u672c\u7684\u306a\u533a\u5206<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vmd\u306e\u57fa\u672c-vol2vp\u306e\u57fa\u672c\"><span class=\"ez-toc-section\" id=\"VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol2%E3%80%80VP%E3%81%AE%E5%9F%BA%E6%9C%AC\"><\/span>VMD\u306e\u57fa\u672c vol.2\u3000VP\u306e\u57fa\u672c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/de\/90\/de90b12884becec45eaef02cb963ee24d33ff5f2333f02ba4b43582f2518ef91_main\" alt=\"\u5e97\u8217\u306e\u5916\u89b3\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e00\u5f3e\u3067\u3054\u7d39\u4ecb\u3057\u305fVMD\u306e\u533a\u5206\u306e\u4e2d\u304b\u3089\u300cVP(\u30d3\u30b8\u30e5\u30a2\u30eb\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3)\u300d\u306e\u30ad\u30db\u30f3\u3092\u3054\u7d39\u4ecb\u3002<br>\u300c\u9060\u304f\u304b\u3089\u3067\u3082\u305d\u306e\u304a\u5e97\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30c6\u30fc\u30de\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u8996\u899a\u7684\u306b\u4f1d\u3048\u3066\u5165\u5e97\u3057\u3066\u3082\u3089\u3046\u300d\u305f\u3081\u306b\u5fc5\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4eba\u901a\u308a\u306f\u3042\u308b\u306f\u305a\u306a\u306e\u306b\u5165\u5e97\u5ba2\u6570\u304c\u5c11\u306a\u3044\u3001\u3068\u3044\u3046\u65b9\u306fVP\u306e\u554f\u984c\u304b\u3082\uff01\uff1f<br>\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\uff1e\uff1e\u7b2c\u30cb\u5f3e\uff1a<a href=\"https:\/\/shopcounter.jp\/magazine\/knowhow\/timely-approach\" target=\"_blank\" rel=\"noopener\" title=\"\">VP\u306e\u57fa\u672c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vmd\u306e\u57fa\u672c-vol3pp\u306e\u57fa\u672c\"><span class=\"ez-toc-section\" id=\"VMD%E3%81%AE%E5%9F%BA%E6%9C%AC_vol3%E3%80%80PP%E3%81%AE%E5%9F%BA%E6%9C%AC\"><\/span>VMD\u306e\u57fa\u672c vol.3\u3000PP\u306e\u57fa\u672c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/52\/05\/520545b91d79fd33a1d9ee719f7bb106ab9ed97ad9e1b31d720175266d345428_main\" alt=\"\u30a2\u30d1\u30ec\u30eb\u5e97\u8217\u306e\u9673\u5217\u306e\u69d8\u5b50\"\/><\/figure>\n\n\n\n<p>\u7b2c\u4e00\u5f3e\u3067\u3054\u7d39\u4ecb\u3057\u305fVMD\u306e\u533a\u5206\u306e\u4e2d\u304b\u3089\u300cPP\uff08\u30dd\u30a4\u30f3\u30c8\u30aa\u30d6\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306e\u30ad\u30db\u30f3\u3092\u3054\u7d39\u4ecb\u3002<br>\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u9673\u5217\u3092\u3057\u305f\u308a\u3001\u304a\u5e97\u5168\u4f53\u306e\u307e\u3068\u307e\u308a\u3092\u3064\u304b\u3081\u308b\u3088\u3046\u306b\u3057\u3066\u3001\u304a\u5ba2\u69d8\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u304cPP\u306e\u5f79\u5272\u3002<\/p>\n\n\n\n<p>\u305b\u3063\u304b\u304f\u5165\u5e97\u3057\u3066\u3044\u305f\u3060\u3044\u3066\u3082\u8cfc\u5165\u3059\u308b\u3053\u3068\u306a\u304f\u3059\u3050\u306b\u3067\u3066\u3044\u304b\u308c\u3066\u3057\u307e\u3046\u2026\u3002<br>\u305d\u3093\u306a\u6642\u306fPP\u3092\u898b\u76f4\u3057\u3066\u307f\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<p>\uff1e\uff1e\u7b2c\u4e09\u5f3e\uff1a<a href=\"https:\/\/shopcounter.jp\/magazine\/knowhow\/timely-approach\">PP\u306e\u57fa\u672c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vmd\u306e\u30ad\u30db\u30f3-vol4ip\u306e\u57fa\u672c\"><span class=\"ez-toc-section\" id=\"VMD%E3%81%AE%E3%82%AD%E3%83%9B%E3%83%B3_vol4%E3%80%80IP%E3%81%AE%E5%9F%BA%E6%9C%AC\"><\/span>VMD\u306e\u30ad\u30db\u30f3 vol.4\u3000IP\u306e\u57fa\u672c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/19\/16\/1916e0ea0e358b5af78a0d5594e9e5ca0d44eac9760be48c3907550622a48026_main\" alt=\"\u30ea\u30c3\u30d7\u306e\u9673\u5217\u306e\u69d8\u5b50\"\/><\/figure>\n\n\n\n<p>VP\u3001PP\u306b\u7d9a\u304d\u3001\u300cIP\uff08\u30a2\u30a4\u30c6\u30e0\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306e\u30ad\u30db\u30f3\u3092\u3054\u7d39\u4ecb\u3002<br>\u5546\u54c1\u9673\u5217\u3084POP\u306b\u3088\u3063\u3066\u3072\u3068\u3064\u3072\u3068\u3064\u306e\u5546\u54c1\u306e\u7a2e\u985e\u3084\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3001\u30b5\u30a4\u30ba\u306a\u3069\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308bIP\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u304a\u3055\u3048\u3066\u3088\u308a\u9b45\u529b\u7684\u306aVMD\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<p>\u7279\u306b\u63a5\u5ba2\u306e\u4eba\u54e1\u78ba\u4fdd\u304c\u96e3\u3057\u3044\u5c0f\u898f\u6a21\u306a\u30b7\u30e7\u30c3\u30d7\u306fPOP\u3065\u304f\u308a\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u8981\u30c1\u30a7\u30c3\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\uff1e\uff1e\u7b2c\u56db\u5f3e\uff1a<a href=\"https:\/\/shopcounter.jp\/magazine\/knowhow\/tips-how-to-listen\">IP\u306e\u57fa\u672c<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vmd\u306e\u30ad\u30db\u30f3-vol5-\u30b5\u30a4\u30b8\u30f3\u30b0\u3068\u306f\"><span class=\"ez-toc-section\" id=\"VMD%E3%81%AE%E3%82%AD%E3%83%9B%E3%83%B3_vol5_%E2%80%9C%E3%82%B5%E3%82%A4%E3%82%B8%E3%83%B3%E3%82%B0%E2%80%9D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>VMD\u306e\u30ad\u30db\u30f3 vol.5 \u201c\u30b5\u30a4\u30b8\u30f3\u30b0\u201d\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/39\/fd\/39fd2766130ca9b104e12bc1bcdc7cf45778a96b5881fdfd70ca6767c55f5911_main\" 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