{"id":138,"date":"2016-02-09T16:31:26","date_gmt":"2016-02-09T07:31:26","guid":{"rendered":"http:\/\/shopcounter.jp\/magazine\/?p=138"},"modified":"2025-08-29T18:06:51","modified_gmt":"2025-08-29T09:06:51","slug":"branding-about-victorinox","status":"publish","type":"post","link":"https:\/\/shopcounter.jp\/magazine\/success-story\/branding-about-victorinox","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u3042\u3052\u308b\u3001\u9a5a\u304d\u306e\u4f53\u9a13\u3068\u6295\u7a3f\u3057\u305f\u304f\u306a\u308b\u4ed5\u639b\u3051\/ 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class=\"wp-block-heading\" id=\"\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u521d\u958b\u50ac\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u521d\u958b\u50ac<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/d8\/87\/d887aa9b66a2838a83bab1c11610be121df3d7c2930d377d479941e9c6566c8a_main\" alt=\"\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9 \u30b9\u30a4\u30b9\u30fb\u30d5\u30a7\u30b9\u30c8\u306e\u69d8\u5b50\"\/><\/figure>\n\n\n\n<p>\u25b2\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9 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class=\"wp-block-heading\" id=\"\u30b9\u30a4\u30b9\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304d\u306a\u304c\u3089\u5546\u54c1\u306e\u7279\u5fb4\u3082\u4f53\u9a13\u3057\u3066\u3044\u305f\u3060\u304f\">\u30b9\u30a4\u30b9\u306e\u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304d\u306a\u304c\u3089\u5546\u54c1\u306e\u7279\u5fb4\u3082\u4f53\u9a13\u3057\u3066\u3044\u305f\u3060\u304f<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/shopcounter.imgix.net\/article\/41\/af\/41afb46af58fc5ad3b86c60ed8f6cc80407bf609e041e0baa7cd5924686df0fa_main\" alt=\"\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9\u306e\u6642\u8a08\u30fbI.N.O.X.(\u30a4\u30ce\u30c3\u30af\u30b9)\u3092\u4f7f\u3063\u305f\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\"\/><\/figure>\n\n\n\n<p>\u25b2\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9\u306e\u6642\u8a08\u30fbI.N.O.X.(\u30a4\u30ce\u30c3\u30af\u30b9)\u306e\u8010\u4e45\u6027\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u3001\u71b1\u6e6f\u3084\u6c37\u306b\u5546\u54c1\u3092\u3044\u308c\u305f\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u7528\u610f\u3002SNS\u3078\u306e\u6295\u7a3f\u306b\u3082\u3064\u306a\u304c\u3063\u305f\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-list\">\n<li>\u672c\u56fd\u306e\u65b9\u306b\u3068\u3063\u3066\u3082\u7d0d\u5f97\u306e\u30a4\u30d9\u30f3\u30c8\u3060\u3063\u305f\u306e\u3067\u3059\u306d\uff01\u4e00\u822c\u306e\u304a\u5ba2\u69d8\u306f\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9\u3092\u77e5\u3063\u3066\u3044\u3066\u6765\u5834\u3057\u305f\u65b9\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u4f53\u611f\u3068\u3057\u3066\u306f\u77e5\u3089\u306a\u3044\u65b9\u304c\u591a\u304b\u3063\u305f\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u307e\u3059\u3002<br>\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9\u3092\u5168\u304f\u77e5\u3089\u306a\u304b\u3063\u305f\u3001\u3082\u3057\u304f\u306f\u540d\u524d\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u3063\u305f\u7a0b\u5ea6\u306e\u65b9\u304c\u591a\u304f\u3001\u65b0\u3057\u3044\u304a\u5ba2\u69d8\u306e\u8a8d\u77e5\u62e1\u5927\u306b\u3064\u306a\u304c\u3063\u305f\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3046\u3044\u3063\u305f\u65b0\u3057\u3044\u304a\u5ba2\u69d8\u306b\u5411\u3051\u3066\u3001\u30de\u30eb\u30c1\u30c4\u30fc\u30eb\u3060\u3051\u3067\u306f\u306a\u304f\u6642\u8a08\u3084\u30c8\u30e9\u30d9\u30eb\u30b0\u30c3\u30ba\u306a\u3069\u306e\u5546\u54c1\u3082PR\u3059\u3079\u304f\u4eca\u56de\u306fI.N.O.X.(\u30a4\u30ce\u30c3\u30af\u30b9)\u306e\u898b\u305b\u65b9\u306b\u3082\u3053\u3060\u308f\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>I.N.O.X.\u306f\u9ad8\u305510m\u304b\u3089\u30b3\u30f3\u30af\u30ea\u30fc\u30c8\u3078\u306e\u81ea\u7136\u843d\u4e0b\u885d\u6483\u30c6\u30b9\u30c8\u300164\u30c8\u30f3\u306e\u6226\u8eca\u306b\u8f62\u304b\u305b\u308b\u8010\u5727\u30c6\u30b9\u30c8\u3001\u7802\u5d50\u306e\u4e2d\u3084\u6d17\u6fef\u6a5f\u306e\u4e2d\u3067\u306e\u7d042\u6642\u9593\u306e\u8010\u7802\u5875\u3001\u8010\u9632\u6c34\u30c6\u30b9\u30c8\u3001\u307e\u305f-51\u2103\u304b\u3089+71\u2103\u307e\u3067\u8010\u71b1\u8010\u5bd2\u30c6\u30b9\u30c8\u306a\u3069\u8a08130\u306e\u30c6\u30b9\u30c8\u3092\u30af\u30ea\u30a2\u3057\u305f\u4e26\u5916\u308c\u305f\u8010\u4e45\u6027\u3068\u5805\u7262\u6027\u3092\u5099\u3048\u305f\u6642\u8a08\u30b7\u30ea\u30fc\u30ba\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u306f\u305d\u306e\u7279\u5fb4\u3092\u4f53\u9a13\u3057\u3066\u3044\u305f\u3060\u304f\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56deI.N.O.X.\u5c02\u7528\u306e\u30d6\u30fc\u30b9\u3092\u4f5c\u308a\u3001\u5546\u54c1\u3092\u6c37\u306b\u5165\u308c\u305f\u308a\u71b1\u6e6f\u3067\u716e\u6cb8\u3057\u306a\u304c\u3089\u5c55\u793a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u3092\u898b\u305f\u65b9\u306f\u305d\u3093\u306a\u904e\u9177\u306a\u72b6\u6cc1\u3067\u3082\u58ca\u308c\u305a\u306b\u52d5\u304d\u7d9a\u3051\u308b\u5546\u54c1\u306b\u9a5a\u304b\u308c\u305f\u3088\u3046\u3067\u3001\u5199\u771f\u3092\u64ae\u3063\u3066SNS\u306b\u30a2\u30c3\u30d7\u3057\u3066\u3044\u305f\u3060\u3044\u305f\u308a\u3068\u5ba3\u4f1d\u52b9\u679c\u304c\u9ad8\u304b\u3063\u305f\u3088\u3046\u306b\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bcI.N.O.X.\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u6295\u7a3f\u4f8b\u3002<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.instagram.com\/p\/87Sb2SMqrU\/embed\/?cr=1&amp;v=7&amp;wp=1216&amp;rd=https%3A%2F%2Fshopcounter.jp&amp;rp=%2Flibrary%2F106#%7B%22ci%22%3A0%2C%22os%22%3A451.3499999884516%7D\" allowfullscreen=\"true\" height=\"814\"><\/iframe><\/figure>\n\n\n\n<p>&#8211; \u3053\u3046\u3044\u3063\u305f\u9a5a\u304d\u306e\u3042\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306fSNS\u3068\u306e\u76f8\u6027\u3082\u3088\u3055\u305d\u3046\u3067\u3059\u306d\u3002\u30a4\u30d9\u30f3\u30c8\u3067\u306fSNSnap(\u203b1)\u3082\u5c0e\u5165\u3055\u308c\u3066\u3044\u305f\u3088\u3046\u3067\u3057\u305f\u304c\u3001\u52b9\u679c\u306f\u3044\u304b\u304c\u3067\u3057\u305f\u304b\uff1f<br>\u5927\u534a\u304cInstagram\u3078\u306e\u6295\u7a3f\u3060\u3063\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u82e5\u8005\u3001\u7279\u306b\u82e5\u3044\u5973\u6027\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u305f\u3068\u601d\u3044\u307e\u3059\u3002<br>\u7537\u6027\u3078\u306e\u30d7\u30ec\u30bc\u30f3\u30c8\u3068\u3057\u3066\u5973\u6027\u306e\u304a\u5ba2\u69d8\u306b\u3054\u6765\u5e97\u3044\u305f\u3060\u304f\u3053\u3068\u3082\u591a\u3005\u3042\u308b\u306e\u3067\u3001SNS\u306e\u6295\u7a3f\u3092\u901a\u3058\u3066\u82e5\u3044\u5973\u6027\u306b\u52b9\u679c\u7684\u306aPR\u304c\u3067\u304d\u305f\u306e\u306f\u3088\u304b\u3063\u305f\u70b9\u3060\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<br>SNSnap\u3067\u306f\u82f1\u8a9e\u30fb\u65e5\u672c\u8a9e\u3069\u3061\u3089\u3067\u3082\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u306e\u3067\u3059\u304c\u3001\u82f1\u8a9e\u306e\u5834\u5408\u30b9\u30da\u30eb\u3092\u9593\u9055\u3048\u3066\u6295\u7a3f\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u65e5\u672c\u8a9e\u3067\u300c#\u30d3\u30af\u30c8\u30ea\u30ce\u30c3\u30af\u30b9\u300d\u306b\u7d71\u4e00\u3057\u305f\u306e\u3082\u6295\u7a3f\u3057\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3060\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<br>\u203b1\u2026SNSnap\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u64ae\u5f71\u3057\u305f\u5199\u771f\u306b\u300c\uff03\u300d\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u3064\u3051\u3066SNS\u6295\u7a3f\u3059\u308b\u3068\u3001\u4f1a\u5834\u3067\u30d7\u30ea\u30f3\u30c8\u3057\u3066 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